On The Ground Series

On the Ground series from Tomorrowland Winter in Alpe d’Huez

Velo are a principal partner to some of the most well known and exclusive Music festival around the world and the 2023 festival season kicked off with Tomorrowland Winter high in the French Alps. We took six Fashion and Music influencers, and a few Velo super fans, to experience this one-of-a-kind music and fashion festival in Alpe d’Huez. 

Each day we captured an On The Ground episode themed to our influencers personalities and passion points and posted the following morning. Our team shot and created each episode using trending TikTok and Reels transitions and editing styles that our audience are familiar with and love to watch. Throughout the week the team also kept a stream of IG Stories going to take the audience along for the ride.

Here’s a quick peek at what the team got up to.