Quaker Oats

I owe it to oats

How do you get the wellness generation invigorated
by oats?

Quaker ‘I owe it to Oats’ ‘narrowcast’ campaign gave the humble breakfast cereal a timely boost with the help of data-driven mass customisation.

By segmenting our audience into three groups with different health and wellness needs, we were able to create bespoke content that focused on the functional benefits that resonated most with each audience.

The result? An uplift of 122% in brand interest, as well as an increase in product interest, purchase intent and consideration.

YouTubeWorks Award Winner 2019