Think Filthy
project name

Think Filthy

The launch SKY Television’s new porn channel.


The content of Fresh TV is XXX porn and this message had to be convey without causing offense in main stream advertising.

The answer was to say nothing but allude to everything. The ads are self-selecting; if you get them, you’re into it. If you don’t, you’re not. The Viral Ad has aroused a bit of interest logging well over 1.5 million views world wide.

D&AD in the Book