Playstation – Sing for Your Summer
project name

Playstation – Sing for Your Summer

PlayStation took advantage of the wave of summer “happiness” in Britain to promote the game Singstar.

description
  • Client:

    Playstation

  • My Role:

    Creative Concept

The insight was to create real world “Singstar” experiences in the biggest British Music Festivals during the summer of 2010, including Glastonbury festival. Users are encouraged to come to the site and play a game of SingStar. Singing along to a summer tune they are actually demoing the game as they play. When they have finished they are scored and get to spin a wheel for prizes which include festival tickets.