Samsung Secret Menu
project name

Samsung Secret Menu

Being with Samsung just got tastier

  • Client:

    Samsung UK

  • My Role:

    Creative DIrector

Working with Bill’s, The Breakfast Club, Patty & Bun, and Pizza Pilgrims, Samsung invited their mobile owners to reveal exclusive dishes that no other diners can access. The FOMO-inducing dishes include; a colourful twist on a classic from Bill’s, a mystery sweet treat from The Breakfast Club, a mouth-watering new burger from Patty & Bun, and a limited edition pizza from Pizza Pilgrims.

Food adventurers could unlock the secret menu simply by visiting and pointing their (Samsung) phone’s camera the table top Augmented Reality marker to reveal the dish.


The Campaign was teased on social channels with a suite of beautifully shot food moments featuring the types of items you can discover eg Burgers, pizzas, Brownies, and more.