During this years Festive season, Mcdonald’s will hand out £10 Amazon gift certificates through an augmented reality tray mat. Every tray in store will include an advent calendar. After downloading Blippar, customers hold their phone over the tray mat and each day a door will open, revealing games, avatars and camera filters as well as the chance to win an Amazon card.
“We wanted to create something that could bring an extra bit of festive fun to every single McDonald’s customer and what better way to do that than by celebrating one of the great Christmas traditions – the advent calendar,” said Simon Hewitt, board account director, Leo Burnett.
“So with the help of Blippar’s technology, we have changed every tray mat into an easy to interact with, immersive experience that we hope will create a whole raft of new good times across our restaurants this Christmas,” he said. Working with one of the biggest brands in the UK is a coup for Blippar, which has been trying hard to move beyond its ‘gimmick’ facade.