MARTINI believe in the power and importance of time spent face-to-face with the people you are closest to. That’s the beauty and joy of an afternoon Aperitivo – time to get closer to the people who matter. This is what we call MARTINI TIME.
The Integrated campaign features a 40sec TV spot and over 20 unique short films specifically shot for online. They all capture those genuine moments when friends meet and catch up over a glass of Martini. They are seen smiling as they meet, touching softly their hands or shoulders, hugging each other and sharing stories by looking into each other’s eyes.