Rooted in the cultural insight that UK consumers are cooking less despite consuming more food media than ever before, Lurpak ‘Game On, Cooks’ campaign tackles this ‘cooking paradox’ by rousing audiences to turn their screens off and ovens on, demonstrating in true Lurpak fashion that consuming food culture is a poor substitute for the visceral experience of cooking.
For Facebook/Twitter/Instagram We created a series of deliciously, mouth watering gifs to grab the attention and get them thinking about cooking.
These gifs linked through to the Lurpak website where we provided our cooks with three, “Game on, Cooks” themed, Cook-along experiences that featured dishes from the TVC.
STEAK WITH A CHIMICHURRI BÉARNAISE SAUCE
SPINACH AND RICOTTA RAVIOLI WITH A SAGE, CHILLI AND LEMON BUTTER SAUCE
PEACH AND BLACKBERRY TARTE TATIN